Privacy Policy
At PrimeLights.com, your privacy matters to us. This policy explains what information we collect, how we use it, and the choices you have.
What We Collect:
Information you give us: name, email, address, payment info (handled securely by payment processors).
Information we collect automatically: IP address, browser type, device info, and how you use our site.
Information from partners: shipping carriers, payment processors, analytics tools (like Google Analytics), and advertising partners (like Google Ads, Meta Ads).
How We Use Your Info:
To process and ship orders
To provide customer support
To improve our website and services
To send offers and updates (if you’ve opted in)
To keep our site safe and secure
Sharing Information:
We only share your info with trusted partners who help us run our business, like payment processors, shipping services, and advertising platforms. We never sell your personal data.
SMS Policy:
Alamo Lights LLC dba PrimeLights may disclose Personal Data and other information as follows:
- Third Parties that Help Provide the Messaging Service: We will not share your opt-in to an SMS short code campaign with a third party for purposes unrelated to supporting you in connection with that campaign. We may share your Personal Data with third parties that help us provide the messaging service, including, but not limited to, platform providers, phone companies, and other vendors who assist us in the delivery of text messages.
- Additional Disclosures: Affiliates: We may disclose the Personal Data to our affiliates or subsidiaries; however, if we do so, their use and disclosure of your Personal Data will be subject to this Policy. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Consent and Opt-In:
By providing your phone number and opting in to receive text messages, you consent to the collection and use of your personal information as described in this policy. We ensure that your consent is obtained explicitly, and you are informed about the types of messages you will receive.
Opting Out of Text Messages:
You have the right to opt out of receiving text messages from PrimeLights at any time. To opt out, you can reply "STOP" to any text message you receive from us. Alternatively, you can contact our support services team directly to request removal from our text messaging list.
Website Chat Feature and Communications Monitoring
Our website offers a chat feature ("Chat") that allows you to communicate with us or with an automated virtual assistant. By using the Chat, you consent to the recording, monitoring, storage, and disclosure of your chat communications as described in this section.
When you use the Chat, we and our third-party service providers collect and store the contents of your chat conversation, along with related information such as your name and contact information (if you provide it), the date and time of the conversation, your IP address, device and browser information, and the pages you visited on our website.
We use third-party service providers, including Tidio Chat, to operate the Chat. These providers receive, transmit, and store chat communications on our behalf. Chat transcripts may be used to respond to your inquiries, provide customer service, fulfill and quote orders, maintain business records, train personnel, improve our website and services, and comply with legal obligations.
Do not submit sensitive personal information (such as payment card numbers, government identification numbers, or health information) through the Chat.
If you do not consent to the recording and sharing of your chat communications, do not use the Chat. You may contact us instead at 512-843-1383 or support@primelights.com.
Cookies, Analytics, and Tracking Technologies
We and our third-party partners use cookies, pixels, and similar technologies on our website. These technologies may collect information about your interactions with our website, including pages viewed, links clicked, and information you submit through forms, and may transmit that information to the third parties that provide them. The technologies we use include:
- Analytics providers (e.g., [Google Analytics]) — to understand how visitors use our site
- Advertising and marketing pixels (e.g., [Meta Pixel, Google Ads, LinkedIn Insight Tag]) — to measure and deliver advertising
- Chat and customer-service tools (e.g., [CHAT VENDOR NAME]) — to operate our website chat
- [Session replay / heatmap tools, if used — e.g., Hotjar, Microsoft Clarity] — to analyze site usability
You can manage or disable cookies through your browser settings, and you may opt out of certain advertising technologies through the providers' own opt-out tools. For more information about a specific provider's practices, consult that provider's privacy policy.
Cookies and Third-Party Services:
Use of Cookies:
Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and improve our services. Cookies are small text files stored on your device when you visit our site. They help us remember your preferences, keep you signed in, and deliver content and ads tailored to your interests.
Types of cookies we may use include:
Essential Cookies – Required for the basic operation of our site (e.g., security, login, shopping cart).
Performance & Analytics Cookies – Help us understand how visitors use our site so we can improve functionality (e.g., Google Analytics).
Functional Cookies – Remember your settings and preferences (e.g., language, location).
Advertising & Targeting Cookies – Used to deliver relevant ads and measure the effectiveness of our campaigns.
You can adjust your cookie preferences at any time through your browser settings. Disabling certain cookies may limit your ability to use all features of our site.
Third-Party Services:
We may allow trusted third-party service providers to place cookies or use similar technologies on our site to support services such as:
Analytics (e.g., Google Analytics, Meta Pixel)
Advertising networks (e.g., Google Ads, Meta Ads, retargeting tools)
Payment processors (e.g., Shop Pay, PayPal)
Content delivery & hosting (e.g., AWS, Cloudflare, Shopify)
These third parties may collect information about your activity across websites over time to provide interest-based advertising and analytics. We do not control the tracking technologies of these third parties and encourage you to review their privacy policies.
Security & Retention:
We use standard security measures to protect your data and keep it only as long as needed to provide services or follow the law.
Contact Us:
If you have questions, please reach out:
PrimeLights.com
Email: support@primelights.com
Phone: 512-843-1383
Address: 97 Falon Lane Liberty Hill, TX 78642
